Matsumoto Jujo
History and Renewal
A Bookshelf for Adults That Stimulates Curiosity
Based on the concept of “encountering a wealth of knowledge,” “Matsumoto Honbako” is a sophisticated book hotel characterized by a taut, austere space designed with meticulous precision. As part of a broader renovation initiative for the Asama Onsen area, it offers a guide to “Matsumoto Jūjō”—an experience that allows guests to fully enjoy the entire region while stimulating their intellectual curiosity.
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“Matsumoto Jūchō” is the umbrella term for a revitalization project centered on “Koyanagi,” a long-established ryokan founded in the third year of the Jōkyō era (1686), and aims to serve as a “catalyst for area revitalization.”Envisioning “people strolling through the hot spring town,” two cafes have been established off-site, while four entrances have been created to “open up” the previously closed ryokan, with a bookstore, bakery, and other shops now located within the ryokan grounds. The design is intended to let visitors enjoy the entire Asama Onsen area, so please take a stroll and visit the various shops along the way.
Located inside the bookstore on the first floor of Matsumoto Honbako, the “Adult Book Box” and “Children’s Book Box” utilize the former bathhouse from the facility’s “Koyanagi” era, allowing visitors to experience what it’s like to “immerse themselves in the world of books.”While the bathtubs, faucets, and washbasins from that era have been preserved, the space is decorated with noren curtains and wooden tubs to evoke the spirit of “Koyanagi,” making it a landmark of the facility.
Travel to Matsumoto Airport by private jet. On board the flight departing from Haneda Airport, we’ll offer special content titled “Low-Altitude Flight Approaching Mount Fuji.” This is original SKY TREK content, produced in collaboration with “on the trip,” that explores the history and charm of Mount Fuji. We’ll provide you with an even richer experience of Mount Fuji—a sight that never fails to move you, no matter how many times you see it.
Matsumoto City in Nagano Prefecture is surrounded by magnificent natural scenery, including the Northern Alps and the Utsukushigahara Plateau. While you can certainly enjoy the great outdoors, Matsumoto is also a castle town where historic streetscapes—led by the National Treasure, Matsumoto Castle—remain intact, offering stunning views even from the air. Please enjoy the scenery as it changes with the seasons.
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- What Is the "Matsumoto Jūjō"?
- Room
- Meals
- Private Jet
Matsumoto Jujo
Introduction
ConceptConcept
Renovating the Asama Onsen Area
There are a total of 12 facilities operated under the “Matsumoto Jūchō” brand, ranging from two hotels and two cafés to a distillery producing homemade cider. Since many of these facilities are located outside the hotel grounds, it’s a great idea to drop by them on a whim while strolling around town.Additionally, Koyanagi-no-Yu—located in the center of the hotel grounds and meaning “The Bath of the Lower-Ranked Samurai”—is a hot spring reserved exclusively for hotel guests. About a 5-minute walk away is Biwa-no-Yu, a day-use hot spring that was once the private bath of the Matsumoto domain lord. Please take this opportunity to enjoy the entire area.
BookstoreBookstore
"Encountering New Knowledge"
A bookstore located on the first floor of Hotel Matsumoto Honbako. The store is divided into five areas: “Book Path,” “Gensen Bookcase,” “Adult Bookcase,” “Children’s Bookcase,” and “367.”Our selection criteria are based on “books that allow you to encounter worlds you didn’t know existed.” We carry a collection of approximately 10,000 titles, focusing on photo books, art books, essays, and introductory texts that serve as gateways to knowledge and new interests. We invite you to immerse yourself in the world of books and discover new realms of knowledge.
Asama Hot SpringsAsama Hot Springs
A Hot Spring Renowned for Its Beauty, with a History Spanning 1,300 Years
The waters of Asama Onsen are alkaline simple springs, known for their so-called “beauty-enhancing” properties. Boasting one of the highest water yields among hot springs in Nagano Prefecture, and with a source temperature of approximately 50°C, they require no dilution or heating—a key feature is that many facilities offer a “completely free-flowing” bathing experience.It is said to have been enjoyed as far back as the Asuka period in 698 AD, when it appeared in the *Nihon Shoki* under the name “Tsukama.” Please enjoy Asama Onsen, which was cherished by the lord of Matsumoto Castle during the Edo period and by many literary figures such as Akiko Yosano and Yumeji Takehisa during the Meiji period.
Rooms
View the Room
Matsumoto Honbako Grand SuiteHonbako Grand Suite
The Northern Alps and the sunset stretching across the entire expanse of the large window
Grand Suite (125 m²): Accommodates 1–4 guests
A corner room on the top floor. This guest room, designed to offer stunning views, was created by connecting all three rooms that were originally separate during the Koyanagi era. The open-air bath here is the largest at “Matsumoto Honbako,” and features a space where two people can sit comfortably, allowing guests to relax in the bath for extended periods.
Matsumoto Bookcase: Designer TwinDesigners Twin
A space that embodies the concept of Matsumoto Honbako, featuring the “Cozy Study Bed”
Designer Twin (45 m²): Sleeps 1–4
A designer room featuring two beds, a sofa, and two “secluded study beds” that will bring back childhood memories. All rooms at Matsumoto Jūjō come with a bath fed by a direct flow of hot spring water, and of course, this room also features an open-air bath.When you settle into the “secluded study bed,” you can relax and read a book while recalling memories of playing in your childhood closet.
*Please note that there is no TV in the room.
*All rooms are non-smoking.
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Koyanagi Junior SuiteKoyanagi Junior Suite
A junior suite on the 6th floor in a corner unit, featuring a main bedroom with tatami flooring and a second living room with carpet. The bedroom features Ryukyu-style tatami mats, and the windows are fitted with Yoshimura-style shoji screens. Solid cedar and zelkova wood are used for surfaces such as tabletops.The walls are finished with white diatomaceous earth. Since the entire south-facing wall is made of shoji screens, soft sunlight streams in during the day, creating a bright and modern atmosphere.
Restaurant
Restaurant 367Restaurant 367
The ever-changing climate, culture, and history of Shinshu throughout the year
365 days a year, we blend history and culture with the ever-changing climate of Shinshu.At “367,” a wood-fired grill dining restaurant embodying this philosophy, our set menus feature Shinshu vegetables and fish caught in the Chikuma and Shinano River basins, as well as in the Sea of Japan (primarily off the coast of Sado Island), where these great rivers flow.
The main course features meat dishes, and depending on the season, you can enjoy “Azumino Free-Range Pork,” the local “Sanada-maru” chicken, and game meats. Please savor to your heart’s content the cuisine known as “local gastronomy,” which embodies the region’s “landscape, culture, and history.”Incidentally, the total length of the Chikuma and Shinano Rivers—where the fish used in our dishes are caught—is 367 kilometers. You are sure to experience the magnificent story that stretches from the headwaters in the Yatsugatake Mountains and the Northern Alps all the way to the Sea of Japan.
ALPS TABLE
Safe and Healthy Dishes Made Without Food Additives
"ALPS TABLE" is a family-friendly dining spot located on the first floor of the "Koyanagi" family hotel, which is adjacent to Matsumoto Honbako.With a Shinshu-Italian theme, the restaurant offers safe and wholesome dishes made without any food additives, including artificial flavorings. The restaurant also features an interactive space where guests can learn about Shinshu’s food culture. A wall-to-wall projection mapping display allows visitors to learn about the growth of apples and rice. Enjoy a wholesome meal alongside this impressive digital art.
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CaféCafe
Experience Local Snacks and Philosophy
At Matsumoto Jujo, we operate two types of cafes: “Oyaki and Coffee” and “Philosophy and Sweets.” Since hotel check-in takes place at the “Oyaki and Coffee” cafe, you can enjoy our welcome service there.Since Oyaki and Coffee uses absolutely no artificial flavorings or food additives, it’s safe for children. At Philosophy and Sweets, you can focus on self-reflection while surrounded by philosophy books. With options like anmitsu and spiced curry, it’s the perfect spot to take a break.
Private Jet
Cessna Citation CJ2+
Very Light Jet (6 passengers)
Four leather-upholstered armchairs (arranged in two pairs facing each other; reclining seats), with two additional seats at the rear of the cabin and a fold-down table. A restroom is located at the rear. Small pets are allowed on board (subject to in-cabin and carrier restrictions). Although compact, this aircraft offers a comfortable space for you to enjoy during your flight.
Stress-Free Travel
Reach your destination in the shortest amount of time
Since it uses a separate facility from regular airlines and offers a private space with no other passengers, you can access it stress-free and in the shortest possible time, allowing you to maximize your time at your destination.
